Your IT company is special but others are special too. How do you make sure that your company gets attention with the right target audience? At Leadgate Europe we help you to stand out with your core competences within your focus areas. We help you make choices and bring a sharper focus. Afterwards we check the data to see if everything worked out. This is an ongoing improving process to make sure that your marketing strategy works and suits you.
In the marketing strategy phase, we focus on the objectives of your organization, target groups, customer types, events and history. With this, we will get to know you better and work out the details of Buyer Personas and their Customer journeys. For this we use the theory of the Golden Triangle in which sector approach, themes and services / producten are the basis. Thereafter we expand the marketing calendar with the content calendar and plan activities.
A spot-on marketing strategy will help you with:
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